Google's emerging conversational experience that lets brands chat with customers directly on Search, powered by their Google Business Profile.
More about Business Agent
Business Agents are an emerging conversational experience on Google Search that lets brands chat with customers directly from the search results, powered by their Google Business Profile. Instead of clicking through to a website to ask a question, a user can start a conversation with the business right inside Search.
Business Agents sit alongside other conversational AI surfaces like AI Mode and broader conversational agents, but with a sharper focus: they represent a specific business and are grounded in that business's own information (hours, services, products, policies). For local and service businesses, this is a new channel for handling pre-sale questions, support inquiries, and bookings without the user ever leaving Google.
For website owners, Business Agents reinforce the importance of a complete and accurate Google Business Profile, structured data on the website itself, and clear answers to common customer questions. The same content investments that fuel a great on-site AI assistant often improve Business Agent quality too.
