If you're shopping for an AI chatbot you can train on your own website, Chatbase and SiteGPT are probably both on your shortlist. They solve roughly the same problem (paste a URL, get an AI agent that answers questions in your voice), but they make very different bets on pricing, integrations, action-taking, and who they're built for.
We've used both in production this year. This is an honest head-to-head comparison covering pricing, features, integrations, the action layer, and where each one actually wins. Where it's a close call, we'll say so. Where one is clearly better for a specific job, we'll say that too.
TL;DR: Chatbase or SiteGPT?
Pick Chatbase if you want the more polished, better-integrated platform, you're targeting customer service automation specifically, and you have the budget for the Standard or Pro tier. It's the safer, more mature choice for mid-market support teams.
Pick SiteGPT if you want lower entry pricing, simpler onboarding, lead generation built in, and you don't need a deep action layer. It's the better choice for indie founders, small businesses, and agencies that need to spin up bots quickly.
If neither pricing model fits your volume, or you need the bot to take actions (not just answer), there's a third option worth considering that we'll cover at the end.
Quick comparison
| Chatbase | SiteGPT | |
|---|---|---|
| Positioning | AI customer service platform | ChatGPT for your product |
| Free plan | Yes (50 credits/mo) | No, 7-day free trial only |
| Entry pricing | $32/mo (Hobby, annual) | $39/mo (Starter) |
| Mid tier | $120/mo (Standard) | $79/mo (Growth) |
| Top tier (non-enterprise) | $400/mo (Pro) | $259/mo (Scale) |
| Annual discount | 20% off | 40% off |
| Languages | 80+ | 95+ |
| Action layer | Strong (8 enabled actions on Standard, more on Pro) | Limited |
| Integrations | Slack, Stripe, Cal.com, Zapier, WhatsApp, Messenger | Slack, Zapier, Webflow, Shopify, WordPress |
| Lead capture | Yes | Yes (built-in, more prominent) |
| Voice | No | No |
| White-label | Enterprise only | Pro+ tier |
Where Chatbase actually shines
1. Integrations that real teams actually use. Chatbase has invested heavily in a marketplace of integrations. Slack handoff for live agents, Stripe for billing lookups, Cal.com for booking, WhatsApp and Messenger for multi-channel. SiteGPT has a smaller integration set, weighted toward the website builder side (Webflow, Shopify, WordPress).
2. The action layer is genuinely deeper. On Chatbase Standard you get 8 enabled "AI Actions": the bot can look up data, write to systems, escalate to humans, and trigger workflows. On Pro that climbs significantly. SiteGPT has actions but they're less prominent in the product, and integrations into action-heavy use cases (booking, ticketing, CRM updates) are thinner.
3. Brand maturity for stakeholder buy-in. Chatbase is "trusted by 10,000+ businesses" with logos like IHG, Bridgestone, and National Grid on the homepage. If you're proposing the tool to skeptical stakeholders or compliance teams, that brand weight is real value. SiteGPT has the credibility of "Product Hunt #1 Product of the Day" and good logos (GrowthX, Scope, Savory Institute), but it's a smaller brand to defend internally.
4. Polish and UX for non-technical operators. The Chatbase admin UI is the most polished in the category. Customer service managers and marketing teams without engineering support can run it day-to-day without help.
Where SiteGPT actually shines
1. Lower entry cost and friendlier scaling. SiteGPT Starter is $39/mo and the Growth tier is $79/mo. Chatbase's equivalent middle tier is $120/mo. If you're under 10,000 messages a month, SiteGPT is meaningfully cheaper.
2. The annual discount is bigger. SiteGPT offers 40% off yearly. Chatbase offers 20%. At Growth or Scale, the annual SiteGPT discount more than closes any feature gap on price.
3. Lead generation is built in, not bolted on. SiteGPT's homepage is explicit about lead generation as a core feature, and the widget UI is designed around capture out of the box. Chatbase supports lead capture too, but treats it more like one feature among many.
4. Faster initial setup. Both will get you a working bot in under an hour. SiteGPT's onboarding flow is slightly tighter and less feature-bloated, which matters when you're testing the product on a Sunday afternoon and trying to decide whether to commit.
5. 95+ language support out of the box. Both products support multilingual responses, but SiteGPT leans into it harder in the product copy and tooling. If you serve a non-English-first market, this matters.
Real pricing at typical usage
Both companies advertise "starts at $X/mo" but the real cost depends on how many messages your bot handles. Here's the honest math at three usage tiers, using yearly billing for both:
Low usage: ~2,000 messages/month
| Chatbase | SiteGPT | |
|---|---|---|
| Tier needed | Hobby ($32/mo annual) | Starter ($39/mo annual after 40% discount = ~$23/mo) |
| Effective cost | ~$32/mo | ~$23/mo |
SiteGPT wins, by ~$10/mo.
Mid usage: ~10,000 messages/month
| Chatbase | SiteGPT | |
|---|---|---|
| Tier needed | Standard ($120/mo annual, includes 4k credits, expect overage charges or upgrade) | Growth ($79/mo annual, includes ~12k messages = ~$47/mo with 40% off) |
| Effective cost | ~$120/mo + overage | ~$47/mo |
SiteGPT wins by a wider margin.
High usage: ~50,000 messages/month
| Chatbase | SiteGPT | |
|---|---|---|
| Tier needed | Pro ($400/mo annual, 15k credits, significant overage) | Scale ($259/mo annual, ~50k messages, ~$155/mo with 40% off) |
| Effective cost | ~$400/mo + overage | ~$155/mo |
SiteGPT wins on raw price by 60% or more.
The picture changes at enterprise volume where both quote custom pricing and Chatbase's deeper integration set may be worth the premium. But at SMB and mid-market volumes, SiteGPT is consistently cheaper.
Setup and onboarding: head-to-head
We timed both onboarding flows.
Chatbase: ~12 minutes to first chat. Sign up, paste a URL, wait for the crawl, ask a test question. The crawl is fast (~3-5 minutes for a typical SaaS site) and the test environment is intuitive. The default widget styling is clean. Embedding takes one snippet.
SiteGPT: ~10 minutes to first chat. Same flow. Slightly faster because the onboarding wizard is more direct and there are fewer optional steps before you reach the test environment. The default widget is just as good.
This isn't a meaningful differentiator unless you're a power user who'll set up multiple bots. SiteGPT pulls slightly ahead on first-time setup, Chatbase is slightly better when configuring the second or third bot.
Integrations: who has what
| Integration | Chatbase | SiteGPT |
|---|---|---|
| Slack (handoff) | Yes | Yes |
| Zapier | Yes | Yes |
| Yes | Limited | |
| Messenger | Yes | No |
| Stripe (billing lookups) | Yes | No |
| Cal.com (booking) | Yes | No |
| Calendly | Via Zapier | Via Zapier |
| Webflow | Snippet | Snippet + dedicated |
| Shopify | Snippet | Snippet + dedicated |
| WordPress | Snippet | Snippet + plugin |
| Notion | Source only | Source only |
| Google Drive | Source only | Source only |
| Custom API | Yes | Yes |
If your stack includes WhatsApp, Messenger, Cal.com, or Stripe, Chatbase saves you weeks of glue code. If your stack is mostly website-builders (Webflow, Shopify, WordPress), SiteGPT is the better fit.
Action layer: can the bot actually do things?
This is the difference that matters most in 2026 and the one most buyers underweight.
A "bot that answers" is a glorified search box with a personality. A "bot that acts" can:
- Look up an order status in your e-commerce backend
- Create a Zendesk or Freshdesk ticket without a human
- Book a calendar slot directly in Cal.com
- Refund a charge via Stripe
- Update a HubSpot contact when a lead converts
- Hand off to a human agent in Slack with full context
Chatbase has invested more here. The "AI Actions" framework on Standard ($120/mo) gives you 8 enabled actions out of the box, and Pro ($400/mo) opens significantly more. The product team is shipping into this layer aggressively.
SiteGPT lags here. It supports actions via Zapier and custom API calls, but it's not the centerpiece of the product. If you primarily need answers and lead capture, this isn't a problem. If you need the bot to take work off your team's plate, Chatbase is the more mature option.
So who should pick what?
Pick Chatbase if you're a mid-market support team with budget, you need WhatsApp/Messenger/Stripe/Cal.com integrations, and you want the most polished product in the category. The premium is real but defensible.
Pick SiteGPT if you're an indie founder, agency, or SMB with a tight budget, you mostly serve a website (not multi-channel support), and your priority is lead capture and Q&A more than action-taking. The cost savings at SMB volume are significant.
When you should pick neither: a third option
Both Chatbase and SiteGPT are good products. We use them every day to compare against. But there's a category gap that neither fully fills, which is why SiteSpeak.ai exists.
Where SiteSpeak.ai fits in this comparison:
- Pricing closer to SiteGPT: Hobby starts at $29/mo, Standard $79/mo. Annual billing brings ~30% off.
- Action layer closer to Chatbase, plus MCP: Our OpenClaw agent layer supports tickets, bookings, CRM writes, lead handoff, and connecting to any external tool over MCP (Model Context Protocol).
- Integration set covers the website builders AND the helpdesk side: Webflow, Shopify, WordPress, Wix, BookStack, Notion, Slack, Zapier, all out of the box.
- Voice mode included on the higher tiers, which neither Chatbase nor SiteGPT currently ship.
- White-label available without jumping to enterprise pricing.
We're a smaller brand than Chatbase, which is the honest tradeoff. If your stakeholders only buy from category leaders, that's a real consideration. If your stakeholders care about ROI and feature fit, give us 7 days and decide.
For a fuller field check, see our 11 best Chatbase alternatives listicle, or the dedicated Chatbase alternative and SiteGPT alternative pages for head-to-head detail.
FAQ
Is Chatbase worth the price premium over SiteGPT? Yes if you need WhatsApp, Messenger, Stripe, or Cal.com integrations, or you need a deep action layer. No if you're mostly answering questions and capturing leads on a website.
Which one is better for ecommerce stores? Both work, but neither is purpose-built for ecommerce. Chatbase has slightly better Stripe and Shopify integrations. For Shopify-first teams, look at Tidio's Lyro AI as well.
Which one is better for SaaS support? Chatbase has the maturity advantage. The action layer (creating tickets, looking up account data, refunding via Stripe) is more developed.
Can I migrate from one to the other? Both let you export your data. Migration mostly means re-uploading your knowledge sources and reconfiguring widget settings. Plan a half-day for the move.
Do either of them support voice? Not at the time of writing. Both are text-only. If you need voice, look at SiteSpeak.ai or Voiceflow.
Which has better white-label support? SiteGPT offers white-label on Pro/Scale tiers. Chatbase keeps white-label gated to Enterprise pricing. If you're an agency, SiteGPT is the cheaper white-label path.
Which is better for non-English markets? SiteGPT advertises 95+ languages and leans into multilingual in the product copy. Chatbase supports 80+ languages. In practice, both work fine for the major European, Latin American, and Asian languages. Test with your specific use case before committing.
The verdict
For most buyers in 2026, SiteGPT is the better starter pick (cheaper, faster to set up, lead gen built in) and Chatbase is the better scale pick (deeper integrations, action layer, brand maturity). Switch from SiteGPT to Chatbase as your support volume and integration needs grow.
If neither pricing model or feature gap fits, SiteSpeak.ai sits in the middle and is worth a 7-day trial. No credit card required.
Last updated: May 2026.
