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You can identify your website visitors to your chatbot, allowing it to provide personalized responses using their name, email, and other information. This is useful for greeting returning users, providing account-specific information, and tracking conversation history.

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Basic User Identification

Use the identify API call to send user information to your chatbot: 
(_sitespeak = window._sitespeak || []).push(['onReady', onSiteSpeakReady]);

function onSiteSpeakReady() {
  sitespeak.identify('user_332', {
    'first_name': 'Herman',
    'nickname': 'H',
    'email': 'herman@sitespeak.ai',
    'plan': 'Pro',
    'account_id': '12345'
  });
}
You can send any key-value pairs that are relevant to your use case. The chatbot will use this information as context when responding to the user.

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What You Can Send

Common fields to include:
FieldExampleUse Case
first_name”Herman”Personalized greetings
email”user@example.com”Account lookups
plan”Pro”Plan-specific responses
user_id”12345”API action lookups
company”Acme Inc”B2B context

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How Your Chatbot Uses This Data

Your chatbot will automatically use the identified information when it makes sense. For example, if you send the user’s first name, the chatbot might greet them by name. You can also update your chatbot’s system prompt to explicitly reference this information:
System prompt with user identification
Example system prompt addition: 
When responding to users, use their first name if available. 
If they ask about their account, use their user_id to look up information.
This results in personalized responses:
Personalized chatbot response

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Using Identify with API Actions

The identify call is especially powerful when combined with Custom API Actions. You can use template strings like \{\{user_id\}\} in your API action URLs, and the chatbot will automatically fill in the value from the identified user data. For example, if you have an API action configured with: 
GET https://api.yoursite.com/orders/{{user_id}}
And you’ve identified the user with user_id: '12345', the chatbot will call: 
GET https://api.yoursite.com/orders/12345
This allows you to provide account-specific information like order history, subscription status, and more.

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Secure Identity Verification

For production applications handling sensitive user data, you should use identity verification to securely authenticate users. This prevents users from impersonating others by sending fake identification data.

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Enable Identity Verification

1

Go to Install Agent

In your chatbot dashboard, click Install Agent in the sidebar.
2

Find Identity Verification

Scroll down to the Identity Verification section.
3

Enable and Generate Key

Toggle on Enable Identity Verification and click Generate to create your secret key.
4

Store Securely

Copy and store the secret key securely on your server.
Never expose your secret key in client-side code. It should only be used on your server to generate tokens.

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How It Works

  1. Server-side: Generate a signed JWT token containing user information
  2. Client-side: Pass the token to the chatbot using the identify call

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Server-Side: Generate JWT Token

const jwt = require('jsonwebtoken');

// Generate a signed token with user data
const token = jwt.sign({
  user_id: user.id,
  email: user.email,
  name: user.name,
  exp: Math.floor(Date.now() / 1000) + 3600 // 1 hour expiry
}, 'YOUR_SECRET_KEY', { algorithm: 'HS256' });

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Client-Side: Pass Token to Chatbot

window.SiteSpeakAI.identify({
  token: token
});
The chatbot will verify the token signature using your secret key, ensuring the user data hasn’t been tampered with.
Identity verification also enables you to:
  • Use template tags in welcome messages (e.g., “Hi {{first_name}}!”)
  • View conversation history per user in your dashboard
  • Link conversations to customer records

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Example: Full Implementation

Here’s a complete example showing how to identify a logged-in user: 
<script type="text/javascript">
  (function(){
    d=document;
    s=d.createElement("script");
    s.src="https://sitespeak.ai/chatbots/YOUR_CHATBOT_ID.js";
    s.async=1;
    d.getElementsByTagName("head")[0].appendChild(s);
  })();

  // Wait for SiteSpeakAI to be ready
  (_sitespeak = window._sitespeak || []).push(['onReady', function() {
    // Basic identification (no verification)
    sitespeak.identify('user_123', {
      'first_name': 'Herman',
      'email': 'herman@example.com',
      'plan': 'Pro'
    });

    // OR with secure identity verification
    // window.SiteSpeakAI.identify({
    //   token: 'YOUR_SERVER_GENERATED_JWT_TOKEN'
    // });
  }]);
</script>

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Last modified on January 22, 2026