Zapier allows you to connect SiteSpeakAI to over 5,000 apps and automate workflows without writing code. You can automatically send captured leads to your CRM, notify your team in Slack, add contacts to email lists, and much more.
Prerequisites
A SiteSpeakAI account with a chatbot configured
A Zapier account (free tier available)
Step 1: Create a SiteSpeakAI API Token
Go to API Tokens
In your SiteSpeakAI account, click on your profile and select API Tokens .
Create New Token
Click Create Token and give it a descriptive name (e.g., “Zapier Integration”).
Copy the Token
Copy the newly created API token. You’ll need this to connect Zapier to your account.
Store your API token securely. You won’t be able to see it again after leaving this page.
Step 2: Create a New Zap
Open Zapier
Log in to your Zapier account and click Create Zap .
Select SiteSpeakAI
In the Trigger section, search for and select SiteSpeakAI .
Choose Trigger Event
Select New Lead as the trigger event. This fires whenever a visitor submits a lead capture form.
Connect Your Account
Click Sign in and enter the API token you created earlier.
Enter Chatbot ID
Enter your chatbot’s ID. You can find this in Configuration > Settings in your SiteSpeakAI dashboard. The Agent ID is displayed at the top.
Test the Trigger
Click Test trigger to verify the connection is working.
Step 4: Add an Action Now connect SiteSpeakAI to your destination app. Here are some popular examples:
Example: Send Leads to Google Sheets
Add Action
Click the + button to add an action step.
Select Google Sheets
Search for and select Google Sheets .
Choose Action Event
Select Create Spreadsheet Row .
Connect and Configure
Connect your Google account, select your spreadsheet, and map the lead fields to columns.
Example: Notify Team in Slack
Add Action
Click the + button to add an action step.
Select Slack
Search for and select Slack .
Choose Action Event
Select Send Channel Message .
Configure Message
Choose your channel and create a message template with lead details.
Example: Add to Mailchimp
Add Action
Click the + button to add an action step.
Select Mailchimp
Search for and select Mailchimp .
Choose Action Event
Select Add/Update Subscriber .
Map Fields
Map the email and name fields from the lead to Mailchimp subscriber fields.
Step 5: Test and Publish
Test the Zap
Click Test step to verify data flows correctly to your destination app.
Verify
Check that the test data appeared in your destination (spreadsheet, Slack channel, etc.).
Publish
Click Publish to activate your Zap.
Available Trigger Data When a lead is captured, Zapier receives the following data that you can use in your actions:
Field Description emailLead’s email address nameLead’s name (if captured) messageAny message the lead submitted created_atTimestamp of submission Custom fields Any additional fields from your lead capture form
You can create multiple Zaps with different actions. For example, one Zap to add leads to your CRM and another to send a Slack notification.
Troubleshooting Leads Not Triggering the Zap
Check that your Zap is published and turned on
Verify the API token is still valid
Ensure the chatbot ID is correct
Check the Zap history for any errors
Missing Data
Make sure your lead capture form collects the fields you need
Check field mappings in your Zap action
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