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Documentation Index

Fetch the complete documentation index at: https://sitespeak.ai/docs/llms.txt

Use this file to discover all available pages before exploring further.

Zapier allows you to connect SiteSpeakAI to over 5,000 apps and automate workflows without writing code. You can automatically send captured leads to your CRM, notify your team in Slack, add contacts to email lists, and much more.

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Prerequisites

  • A SiteSpeakAI account with a chatbot configured
  • A Zapier account (free tier available)

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Step 1: Create a SiteSpeakAI API Token

1

Go to API Tokens

In your SiteSpeakAI account, click on your profile and select API Tokens.
2

Create New Token

Click Create Token and give it a descriptive name (e.g., “Zapier Integration”).
3

Copy the Token

Copy the newly created API token. You’ll need this to connect Zapier to your account.
Creating a SiteSpeakAI API token
Store your API token securely. You won’t be able to see it again after leaving this page.

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Step 2: Create a New Zap

1

Open Zapier

Log in to your Zapier account and click Create Zap.
Create a new Zap in Zapier

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Step 3: Configure the Trigger

1

Select SiteSpeakAI

In the Trigger section, search for and select SiteSpeakAI.
2

Choose Trigger Event

Select New Lead as the trigger event. This fires whenever a visitor submits a lead capture form.
3

Connect Your Account

Click Sign in and enter the API token you created earlier.
SiteSpeakAI trigger configuration
1

Enter Chatbot ID

Enter your chatbot’s ID. You can find this in Configuration > Settings in your SiteSpeakAI dashboard. The Agent ID is displayed at the top.
2

Test the Trigger

Click Test trigger to verify the connection is working.

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Step 4: Add an Action

Now connect SiteSpeakAI to your destination app. Here are some popular examples:

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Example: Send Leads to Google Sheets

1

Add Action

Click the + button to add an action step.
2

Select Google Sheets

Search for and select Google Sheets.
3

Choose Action Event

Select Create Spreadsheet Row.
4

Connect and Configure

Connect your Google account, select your spreadsheet, and map the lead fields to columns.

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Example: Notify Team in Slack

1

Add Action

Click the + button to add an action step.
2

Select Slack

Search for and select Slack.
3

Choose Action Event

Select Send Channel Message.
4

Configure Message

Choose your channel and create a message template with lead details.

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Example: Add to Mailchimp

1

Add Action

Click the + button to add an action step.
2

Select Mailchimp

Search for and select Mailchimp.
3

Choose Action Event

Select Add/Update Subscriber.
4

Map Fields

Map the email and name fields from the lead to Mailchimp subscriber fields.

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Step 5: Test and Publish

1

Test the Zap

Click Test step to verify data flows correctly to your destination app.
2

Verify

Check that the test data appeared in your destination (spreadsheet, Slack channel, etc.).
3

Publish

Click Publish to activate your Zap.

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Available Trigger Data

When a lead is captured, Zapier receives the following data that you can use in your actions:
FieldDescription
emailLead’s email address
nameLead’s name (if captured)
messageAny message the lead submitted
created_atTimestamp of submission
Custom fieldsAny additional fields from your lead capture form
You can create multiple Zaps with different actions. For example, one Zap to add leads to your CRM and another to send a Slack notification.

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Troubleshooting

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Leads Not Triggering the Zap

  • Check that your Zap is published and turned on
  • Verify the API token is still valid
  • Ensure the chatbot ID is correct
  • Check the Zap history for any errors

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Missing Data

  • Make sure your lead capture form collects the fields you need
  • Check field mappings in your Zap action

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Last modified on January 28, 2026